Reebok

We’re encouraged by Reebok’s recent sponsorship of the Israel Football Association (IFA). At a time when many global brands shy away from publicly aligning with Israel, Reebok’s decision to partner with a major Israeli institution sends a clear and welcome message: supporting Israel is not only principled — it’s good business.

This move positions Reebok as a brand that’s willing to stand with Israel in a meaningful and visible way. We see this as a positive sign for the future and hope it marks the beginning of a long-term commitment. Reebok has the opportunity to build real trust and loyalty among pro-Israel consumers, and we believe the global Zionist community should take note — and show support in return.

We’ll be watching closely to see how Reebok continues to engage with Israel, and we encourage our readers to support brands that aren’t afraid to stand with our values.